Build Trust with a Remote Audience

Even though virtual presenting is designed to connect people remotely and even globally, the technology isolates participants from human contact. So how do you solve that problem? How do you build trust with your remote audience? That depends on whether you incorporate video streaming or not.

Video Streaming Presentations

When you’re visible to the audience, your body language—particularly eye contact and gestures—can help you connect with people . If you glance down at your notes or slides too often, your eyes will look shifty, so keep them transfixed on the camera as much as possible. Place the camera at eye level so you and the audience are on even ground. Looking down at the camera forces viewers to feel like they are looking up at you. Cinematographers use that trick to show a character’s superiority—but the last thing you want to do is appear condescending.

If you can, deliver your presentation standing rather than seating. This allows you to move naturally—use your hands freely, lean forward, step back—which puts viewers at ease. Overall, make your movements expansive to connect with the people in the room. But when you want remote viewers to see certain gestures, keep those hand motions closer to your chest so they’ll stay in the video frame. Use a high-quality video recorder and light yourself well: A professional-looking set-up makes the audience feel valued.

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