Let’s remember that there is one indisputable attribute of a good story: there must be some kind of conflict or imbalance perceived by the audience that your presentation resolves. This sense of discord is what persuades them to care enough to take action. In a presentation, you create imbalance by consciously juxtaposing what is with what could be.
Clearly contrast who the presentation audience is when they walk into the room with whom they could be when they leave (crossing the threshold into a special world).
What is versus what could be. Drawing attention to that gap forces the audience to contend with the imbalance until a new balance is achieved. Explore the multimedia version of Resonate to learn more about the audience’s journey.