Slidedocs are visual documents, developed in presentation software, that are intended to be read and referenced instead of projected.
At Duarte, we would be willing to make three bets:
1. You already know what slidedocs are
2. You already have slidedocs floating around your organization
3. You yourself have already created a slidedoc
How can we be so sure? Because it’s been in front of us the whole time—this awesome way of communicating information that’s both easily consumed and easily referenced. Many people haven’t realized the brilliance behind these artifacts, because they’ve been using them in the wrong way.
Instead of allowing audiences to read these slidedocs, people have been “presenting” them in long, boring read-alongs and putting audiences to sleep. By doing this, people have learned to overlook presentation software as a tool for combining words and visuals in a way that allows people to quickly consume and spread information in atomic bites.
While using presentation software is the easiest way to create a slidedoc today, the concept actually predates software.
In fact, Hughes Aircraft published a report on the Sequential Thematic Organization of Publications (STOP) in 1965.
Proponents of the STOP method believed that communicating information by putting a single idea on a page and supporting it with text and pictures was a more concise and collaborative way to build dense proposals and reports.
Similarly, slidedocs allow communicators to break complex ideas into small chunks of information and give readers the time to absorb the information at their own pace.