Samantha Katz

Sr. Art Director

If you were a trucker, what would your call sign be?(This is eerily similar to the Hotmail account names we choose for ourselves – the invention of self in a public forum.)

KeepTrucking – which coincidentally WAS my high-school AIM name

The one thing you plan to do to change the world, even a little

I plan to save the world from bad design, one pixel at a time TM

What was a life-altering experience?

Moving to the Bay Area was a pivotal moment in my life. Leaving what is arguably the best city in the world – and my long-time home – to journey out West continues to be the most challenging, inspiring, character-building experience of my life. It has forced me to assess who I am as creative, as a leader, as a partner, as a friend, and as a family-member in a completely new way. And I’ve been loving this new challenge!

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