​Visuals clarify ideas. When visuals are used to explain concepts, readers understand them better. A visual brief is better than a text brief, because if people can see what you’re saying, they will understand you more clearly.

​Tools like PowerPoint®, Keynote®, and Google Slides® easily incorporate graphics and text around a single idea.

​Create a presentation that acts as a resource for your organization, with established layout or design guidelines that a person can work within or manipulate. This presentation template should allow space for dense text and leave room for a visual that can amplify the meaning of the prose.

​Visualizing information shows you have command over the subject matter and that you care enough about it to make it easily understood.

planning a presentation

Ultimately, you’re communicating so you get people on board with your idea. When there’s agreement, there’s action.

Establish a Visual language

Consistent visual language helps readers associate a visual style with you or your brand. Baking it into a template will help employees express your brand through presentation slides

color palette

Use a consistent color palette. Select 3–5 colors, plus a neutral and highlight color.

presentation icons

Buy or create a robust illustration library that’s relevant to your industry and stylistically consistent. Avoid cheesy clip art.

close up pictures

Create or curate a library of photography that looks like it was shot by the same photographer.

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