Many people need to create effective visual documents, called slidedocs. After setting up your presentation text hierarchy and designing your page, another step on the path to consistency and readability is actual typesetting.
Typesetting is adjusting all the seemingly small things that make it easy to navigate your presentation copy. Here are some basic typesetting items to think about:
Line spacing is the amount of room between lines of text. Providing enough space here helps the reader keep track of his or her place and makes for a more comfortable reading experience.
Proper paragraph spacing, or the space between paragraphs, helps the reader take a break between paragraphs and helps denote a change in ideas. The space between paragraphs also makes body copy look less intimidating when looking at large blocks of text.
Columns make your text easier to consume. Split up big chunks of text into two or more columns for maximum readability.
Don’t get fancy when aligning your text. Left justified usually works best. We don’t like the big gaps between words that justified text creates, and people are used to seeing their copy aligned to the left. That said, if you have a callout that needs to go with a specific graphic, align to the side of the text that’s closest to the item that you’re talking about. This practice makes the two items seem more connected.
When you’re finished adjusting the formatting of your text using these guidelines, take a look at it as a whole. Are the right sides of your lines of text really jagged? Do you have single words or short phrases dangling on the end of a paragraph? Go ahead and clean those last few lines of text manually with soft returns (shift + return) for that final polish.