Your information is competing against a lot of distractions. Whether written or spoken, you need to take every precaution possible to make sure people consume, understand, and embrace your information.
There are several ways to make your content — in whatever form– more consumable.
You can make your information so entertaining that nobody wants to stop reading or listening. You can trim your message. Or, you can chunk it into bite-sized pieces.
There’s a limit to how entertaining copy can be. And no matter how much you cut, there’s a limit to that, too. Chunking is another tool to help get through to people.
Chunking structures your material in small, uniform bits of discourse that build toward a larger point. This makes information look less dense and intimidating to the reader or listener.
Chunking your copy also makes it easier to consume in today’s hectic environment. When reading a dense document online, it’s easy to lose your place if you’re interrupted. But when reading a piece chunked into bite size pieces, you can pick up right where you left off.
One natural tool for chunking is a slidedoc. These are documents in slide format without a presenter; slidedocs have the same great visuals and more text than a presentation, but less text than an actual document. By working in formats where you can keep your copy brief like a slidedoc, you can change the subject on every page and provide easily digestible content. It’s less intimidating and makes your message seem more clear to the reader.