Choose the proper venue for your message.

Before opening presentation software, think about your audience and venue. Will you be speaking to a few team members in an intimate setting? A big crowd in an auditorium? A small group who will be connecting remotely? The size of your audience and level of interaction available in the venue should determine which media you choose.

There’s also an element of common sense. Delivering a stand-up formal presentation in a small conference room just doesn’t make sense if you’re speaking to two of your direct reports—but it does if you’re speaking to a couple of venture capitalists who may invest in your business.

Before deciding on presentation software, make sure you’ve analyzed your message and determined the right venue and media.

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