Instant Access to the Torchbearer’s Toolkit
Leaders use a combination of communication methods to inform and inspire the people they are guiding throughout the five stages of transformation. By understanding where your audience is in their journey, you can diagnose which type of communication will be most useful: speeches, stories, ceremonies, symbols.
Sometimes, leaders use motivating communication to pull the audience toward a goal. At other times, leaders need to use warning communication to push them away from an undesirable reality.
The Torchbearer’s Toolkit will help you determine which types of communication to use during each stage of the journey of transformation.
About the Book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
A leader is anyone who can see a better future and rally people to reach it. Whether you’re trying to get your team on board, asking investors to fund you, or convincing customers to buy your product, your success depends on others’ support. Inspiring change takes creativity, tenacity, and very thoughtful communication.
In their book, Illuminate, Nancy and Patti lay out a road-map to help leaders move people to embrace bold visions and carry them forward. If you’re a leader who’s trying to inspire people now or someone who wants to be a leader in the future, Illuminate will guide your own journey of transformation.
Inside the book you’ll find:
- Detailed descriptions of the 5 stages of transformation
- A proven toolkit for navigating your team through change of any scale
- 10 in-depth case studies on the world’s best-known brands
- Dozens of examples of effective speeches, stories, ceremonies, and symbols
- Powerful insights into movements incited by legendary leaders
Nancy’s passion for creating compelling, persuasive communication inspired her to help others tell stories that spark meaningful action. Her journey from failing a college course in public speaking to leading an agency that is re-imagining the presentation medium has taught her many lessons on how communication can change the world. Audiences leave inspired and armed with tools to transform their communication.
Patti is a gifted writer, but her true passion lies in helping other communicators create authentic, empathetic connections with their audiences. Applying insights from her study of psychology, persuasion, and our world’s most effective leaders, Patti helps speakers understand the inner workings of the human mind and heart, and then uses that knowledge to craft persuasive communication that instigates action.