Even though presentations and audiences vary, one important fact remains constant: The people in your audience came to see what you can do for them, not what they must do for you. So look at the audience as the “hero” of your idea—and yourself as the mentor who helps people get behind your idea and propel it forward.

Yoda is a classic example of a wise, humble mentor. In the Star Wars movies, he gives the hero, Luke Skywalker, a special gift , which is a deeper understanding of the “force”, trains him to use a magical tool (the light saber), and helps him in his fight against the Empire.

Like Yoda and other mentors in myths and movies, presenters should do these three things:

/1 Give the hero a special gift: Give people insights that will improve their lives. Perhaps you introduce senior managers at your company to an exciting new way to compete in the marketplace. Or maybe you show a roomful of potential clients that you can save them money and time.

/2 Teach the hero to use a “magical” tool: This is where the people in your audience pick up a new skill or mind-set from you—something that enables them to reach their objectives and yours.

/3 Help the audience get “unstuck”: Ideally, you’ll come with an idea or a solution that gets the audience out of a difficult or painful situation.

For example, if you’re gearing up to launch a new service offering, give your team the magical tool of a clear roadmap and a “special gift” by promising to bring in consultants for training and support — finally, help them get unstuck by describing how these new tools will help everyone rise to the challenge ahead.

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