Presentation audiences enjoy it when presentations convey emotional contrast and appeal; however, most presentations lack this because it requires an additional step and can be an elusive element to include.

Involving the audience emotionally helps them form a relationship with you and your message.

According to Peter Guber, “Business leaders must recognize that how the audience physically responds to the storyteller is an integral part of the story and its telling. Communal emotional response—hoots of laughter, shrieks of fear, gasps of dismay, cries of anger—is a binding force that the storyteller must learn how to orchestrate through appeals to the senses and the emotions.”

Alternating between analytical and emotional content is another way to create contrast. Remember, if you want to keep your audience interested, contrast is key.

Contact Duarte