Social media guru Dan Zarrella studied what types of social media content people like to share during presentations. Here are a couple of tips from his research:

Don’t be too overt

People want to identify what’s worth spreading all on their own. So resist the temptation to use a little Twitter bird to flag sound bites you want the audience to spread. It’ll actually get less shared.

Be novel

Close to 30% of respondents in Zarrella’s study said they’re more likely to tweet or blog about a presentation if it’s novel or newsworthy. For an idea to spread, it needs to be distinct and stand out.

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