Resonate by Nancy Duarte

Present visual stories that transform audiences

By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

With Resonate, you’ll learn to:

  • Connect with your audience empathetically
  • Craft ideas that get repeated
  • Rely on story structures inherent in great communication
  • Create captivating content
  • Inspire enthusiasm and support for your vision

Few things excite me more than a great communicator—something I’ve wanted to be ever since I ran for president of the seventh grade. While I think I’ve come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte’s Resonate. Read this book, absorb this book, practice what it preaches, and you’ll be on your way to being a great communicator. Thanks, Nancy!

Ken BlanchardCo-author of The One Minute Manager

Finally! Someone has incorporated the power of story into presentations!

Damon LindelofCo-creator of LOST

Published 2010 by Wiley

WWW Content

Resonance Causes Change

Page 4

It would be great if audiences were as compliant and unified in thought and purpose as these grains of salt. And they can be. If you adjust to the frequency of your audience so that the message resonates deeply, they, too, will display self-organizing behavior.

Sparkline Overview

Page 46

Benjamin Zander’s TED Talk and Sparkline

Page 48

Boston Philharmonic conductor, Benjamin Zander demonstrates all the components of a perfect presentation form in his 2008 TED talk on music and passion.

Ronald Reagan’s Space Shuttle Challenger Address

Page 62

Move from Data to Meaning

Page 116

Hans Rosling is passionate about data. His 2006 TED talk amplifies the meaning behind the data he presents.

There’s Plenty of Room at the Bottom

Page 130

In 1959, Feynman delivered a visionary presentation called “There’s Plenty of Room at the Bottom” at the American Physical Society at Caltech. In this speech, he nearly prophesied nanotechnology.

Richard Feynman and the O-ring

Page 149

Michael Pollan at Pop!Tech

Page 151

Author Michael Pollan created a memorable dramatization at his Pop!Tech talk when he showed the audience a burger next to all of the crude oil used to produce the burger. It was a disturbing visual – one that the audience would almost certainly remember the next time they made food choices.

Pastor John Ortberg

Page 156

Pastor John Ortberg’s ability to weave stories into his message is a big part of his trademark style and appeal.

Rauch Foundation’s Long Island Index presentation

Page 160

Steve Jobs at MacWorld

Page 163

Leonard Bernstein

Page 187

Leonard Bernstein put the same energy and discipline into his Young People’s lecture-concerts as he put into his music. He would rehearse and rehearse, and then rehearse again.

Martha Graham

Page 212

Wolfgang Amadeus Mozart Sparkline

Page 224

Beethoven Sparkline

Page 225

Sam Pizzo

Page 226

My dad, to whom this book is dedicated, was a contributor to Alfred Hitchcock’s Mystery Magazine.

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Feel free to use these images from Resonate in your next blog article or presentation.