HBR Guide to Persuasive Presentations
by Nancy Duarte Inspire action. Engage the Audience. Sell your Ideas.
No matter your level of skills in presenting, this guide will give you the confidence you need to engage your audience, sell your ideas, and inspire people to act.
Persuasive Presentations is the best selling HBR Guide book on the market. I was absolutely thrilled to get a call from Harvard Business Review requesting me to write this book. They’re relaunching their How To Guides for business. And this series is the perfect format for learning critical information that’s going to set you up to be a more effective communicator. Just think about how much money you spend wooing potential clients just to get a chance to present to them. And then when you actually win the opportunity and you’re sitting face to face, how effective really is your presentation. I have folded in highlights from Resonate and Slideology which are my other two award winning books about presentations. But this book goes much further. It offers a lot of real world examples plus advice on presentation delivery, including remote presenting, and then the analysis of the impact that your presentation makes. This book will help you know your audience, and build empathy. Develop persuasive content. Use storytelling principles and structure to engage your audience. Identify the best modes for communicating your message. Conceptualize and simplify the display of information. Deliver your presentation authentically. And measure and increase your presentation’s impact on your audience. It’s a small book, but it covers a lot. So if you have to buy one book that’s going to dramatically improve your presentation skills, this is it. In addition to a physical book that you can buy in the bookstore or online, you can also buy the ebook on HBR.com and it comes with a really great 20 minute video that profiles the CEO of Alta Devices, who applied the principles and saw incredible results. Thanks you for your time and I hope you enjoy my new book.
Published 2012 by Harvard Business Review